A CREATIVE DESIGN STUDIO
powered by people
People power us through the interactions we have, from the stories they tell and through the obstacles they have overcome. Every person has a story and every story can be an inspiration.
powered by planet
The planet powers us through its infinite beauty and the vast amounts of natural resources it provides. As residents of this amazing planet we are powered and inspired to protect and preserve our planet as much as possible.
powered by progress
Progress powers us through the positive changes we see happening within our communities, technology, and sustainable energy which is having a direct impact on our planet and peoples lives.
POWERED BY SUNLIGHT
VIDEO 1
powered by people
Goal of video
Establish why People power Simply Solar
What to show
Video of employees, families, friends, community - laughing, smiling, hugging, working together. Video of employees working on installs
Voice Over
Explain why Simply Solar is inspired and "powered by" People using reasons below & more.
How to End
Leave open ended question "What people power you?" or more vague with "What are powers you?"
VIDEO 2
powered by planet
Goal of video
Establish why the Planet powers Simply Solar
What to show
Video of nature, beautiful landscapes, wildlife, drone shots, hyperlapses
Voice Over
Explain why Simply Solar is inspired and "powered by" the Planet using reasons below & more.
How to End
Leave open ended question "How does the planet power you?" or more vague with "What are powers you?"
VIDEO 3
powered by progress
Goal of video
Establish why Progress powers Simply Solar
What to show
Video of technology, progressive projects, new community accomplishments, future projects
Voice Over
Explain why Simply Solar is inspired and "powered by" the Planet using reasons below & more.
How to End
Leave open ended question "How does progress power you?" or more vague with "What are powers you?"
INSPIRATION FOR WHY
SIMPLY SOLAR IS POWERED BY PEOPLE
POWERED BY
PEOPLE
FAMILY
-
I'm sure majority of people will say they are powered and motivated by their family or someone in their family.
-
Family is relatable and impactful to most people.
-
Portray the "family unit" aspect of peoples lives and how important family is to each individual.
INSPIRATION FOR WHY
SIMPLY SOLAR IS POWERED BY PLANET
POWERED BY
PLANET
BEAUTY
-
Powered by the beauty of this planet
-
Find beauty in all types of environments -from rainforests to ice caps - portray the endless amounts of beauty from all over the world
-
Or do we stay closer to home? -
"Powered by California"
INSPIRATION FOR WHY
SIMPLY SOLAR IS POWERED BY PROGRESS
POWERED BY
PROGRESS
POSITIVE CHANGE
-
Powered by positive changes within our communities that are leading to better lives and a better planet.
-
Powered by the positive changes being made by governments around the world.
-
Powered by the positive changes individuals are making in their lives to live a more fulfilled and sustainable life.
VIDEO 4 - TBD
features
Goal of videos
Features of Simply Solar employees and community members answering the questions:
"What people power you?"
"How does the planet power you?"
"How does progress power you?
Make people think that the "Powered by Videos" are being answered which will incentivize others to tell us what they are powered by. If we need to fake a few feature videos by staging the answers we can do so.
What to show
Interview people on what they are powered by. Follow them for a day in their life and show what they do
Voice Over
The voice over is the interview. In these feature videos we may cut back and forth from the person speaking to b-roll video of our day with them
How to End
Leave open ended question "What people powers you?"
OR
Make each interviewer say "I am ________ and I am powered by _______" before cutting to logo and website url.