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NATURE BUILT ICE CREAM

Mike Fahl created Nature Built Ice Cream while in search for a healthier alternative to processed sugar ice creams currently on the market.  I had the pleasure in working with Mike in creating a new branding concept for Nature Built.

Nature Built is bold, it's fresh and it's clean, so the brand design is driven to compliment those aspects of the ice cream.  The goal for Mike was to create a logo and identity that jumped off at you while on the shelf in a frozen grocery aisle.  With a pure white ice cream carton this logo and color scheme couldn't look any fresher.

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