Fru-ta's founder Salvador Cruz was born and raised in Mexico.  Growing up he always loved the tastes of the local ice cream flavors on almost every corner.  All the exotic fruits and flavors he tasted as a child have molded what his business is today.

 

After 20 years of working in the cabinetry business, the recession hit hard in 2009.  He decided it was time to try something else.  Something that he enjoys doing everyday, something that puts smiles on people's faces and is especially exciting for children.  Since starting, he has continued to improve his product into what you taste in our stores today.  Fresh high quality ice cream.  

 

Starting in 2010 in Santa Rosa, California, Fruta now has 4 locations throughout Sonoma County.  After two successful years at our Stony Point store we opened our second location in Petaluma, California.  In 2014 Fru-ta opened its third location in the Rincon valley neighborhood of Santa Rosa.  Fruta's fourth and most recent location opened its doors in July 2018 in the Rosewood Village Shopping Center on the corner of Marlow Road and Piner Road in Santa Rosa, CA.